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Navy Pier Sponsorship Opportunities

Extending nearly a mile out into Lake Michigan and showcasing spectacular views of the Chicago skyline, historic Navy Pier is the premier destination in the Midwest, drawing an estimated 9M visitors every year. Our dynamic partnerships offer year-round brand visibility, event sponsorships and experiential marketing. Contact us today to inquire about sponsorship opportunities.


Corporate Pier-wide Partnerships
Pier-wide partnerships offer unique and creative opportunities such as Naming Rights to specific areas and attractions, product and service integration throughout Navy Pier, business-to-consumer and business-to-business engagements, category exclusivity, logo inclusion in collateral and a hospitality package. Our proud partners include American Airlines, Anheuser-Busch, Pepsi and WGN TV.


       ©Greg Keith Porter Imagery

Event Sponsorships
Navy Pier’s special events provide partners with increased brand awareness through targeted media campaigns and an opportunity to create impactful retail promotions. Yearly events include Snow Days Chicago, Neighborhoods of the World, Fireworks, Halloween and Winter WonderFest, among many others. For more information on specific events, click here.



Experiential Marketing
Navy Pier provides a variety of spaces to promote your brand, products and services with maximum impact in a high-traffic location. Previous activations have included vehicle displays, food sampling, make-up and hair styling, TV show promotions, new product launches, art installations and much more. In addition, Navy Pier can complement your experiential marketing efforts with customized packages that can include Navy Pier’s digital assets.

Navy Pier Visitors

  • 65% reside in the Chicagoland area
  • 55% female and 45% male
  • 82% are between the ages of 21 – 54
  • $84,000 average household income
  • 80% stay for three hours or more

Sponsorship of Navy Pier: Overview Video

Click here to see 2:56 length video

Click here to see :45 length video


Contact Us
Jim Muno, Vice President of Marketing and Business Partnerships
312.595.5056 office
312.550.5321 mobile

We thank the following Pier-wide Partners for their support of Navy Pier

Navy Pier Sponsors American Airlines Landshark Lager Pepsi WGN -  Channel 9
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