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Navy Pier Sponsorship Overview Video (2:56) Sponsorship Overview

Year-round strategic partnership opportunities at iconic Navy Pier

A corporate partnership at Navy Pier, the Midwest’s premier leisure destination, aligns your brand with an estimated nine million visitors annually (six million from the Chicagoland area). We offer dynamic alliances that give impactful solutions for your company’s marketing objectives, including year-round brand visibility, high-traffic areas for experiential marketing, event sponsorships and much more.

We welcome the opportunity to collaborate on a mutually beneficial partnership. Click here to view our sponsorship overview.

Contact Kathy Knusta, Marketing Project Coordinator at or 1-312-595-5034 (office) for more information.

Event Sponsorships

Year-round event programming at Navy Pier provides partners with increased brand awareness through targeted media campaigns, consumer engagement, integrated, interactive displays and an opportunity to create customized retail promotions. Upcoming events on the calendar for 2015 and beyond include the following: 

  • Celebrate Martin Luther King Day
    January 19
    Projected attendance: 1,500
  • Navy Pier Celebrates Black History Month
    Projected attendance: 1,500
  • Snow Days Chicago
    February 7-8, 2015
    Projected attendance: 35,000
  • Neighborhoods of the World
    Sundays, February 8 – March 29, 2015
    Projected attendance: 3,500
  • St. Patrick’s Day Celebration
    March 14 – 15
    Projected attendance: 16,000
  • Swing into Spring
    March 28 – April 5
    Projected attendance: 6,000
  • Navy Pier Summer Fireworks
    Memorial Day – Labor Day weekends
    Projected attendance: 45,000 per event (1,400,000 total)
  • Drop the Beat
    Summer 2015
    Projected attendance: 3,500
  • Rise & Shine Weekends
    Summer 2015
    Projected attendance: 1,000
  • 4th of July Fireworks
    Saturday, July 4
    Projected attendance: 150,000
  • Four Star Comedy Festival
    September 11
    Projected attendance: 1,500
  • Venetian Night at Navy Pier
    September 12
    Projected attendance: 7,000
  • Navy Pier Celebrates Hispanic Heritage
    September 19
    Projected attendance: 1,000
  • Halloween at Navy Pier
    Projected attendance: 35,000
  • Winter WonderFest
    December 2015 – January 2016
    Projected attendance: 300,000
  • New Year’s Eve Midnight Fireworks
    Thursday, December 31
    Projected attendance: 75,000
  • Tall Ships Chicago 2016
    August 2016
    Projected attendance: 1,000,000

*all events and details subject to change

Experiential Marketing

Extend your brand’s reach at Navy Pier! With an average daily attendance of nearly 25,000 and peak daily attendance of nearly 100,000, Navy Pier welcomes Chicagoans and worldwide visitors 363 days a year.

We can identify spaces where you can promote your brands, products and services with maximum impact in a high-traffic location. Previous activations have included vehicle displays, food sampling, make-up and hair styling, TV show launches and promotions, new product launches, art installations and more. We can accommodate all types and sizes of mobile marketing displays. We can also complement your experiential marketing efforts with customized packages that can include Navy Pier’s digital assets.

Contact us today and see how we can help you best achieve your initiatives.


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