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Year-round strategic partnership opportunities at iconic Navy Pier

A corporate partnership at Navy Pier, the Midwest’s premier leisure destination, aligns your brand with an estimated nine million visitors annually (six million from the Chicagoland area). We offer dynamic alliances that give impactful solutions for your company’s marketing objectives, including year-round brand visibility, high-traffic areas for experiential marketing, event sponsorships and much more.

We welcome the opportunity to collaborate on a mutually beneficial partnership. For marketing/product activations and promotions, please contact Lydia Jordan-Parnell at For corporate relations and sponsorship, please contact Patrick Sheahan at

Event Sponsorships

Year-round event programming at Navy Pier provides partners with increased brand awareness through targeted media campaigns, consumer engagement, integrated, interactive displays and an opportunity to create customized retail promotions.  2017 events include the following: 

  • Celebrate Martin Luther King Day
    January 16
    Projected attendance: 1,500
  • Navy Pier Celebrates Black History Month
    February 14
    Projected attendance: 1,500
  • Neighborhoods of the World
    Sundays February 12 - March 26
    Projected attendance: 3,500
  • St. Patrick’s Day Celebration
    March 17 – 18, 2017
    Projected attendance: 16,000
  • Swing into Spring
    Projected attendance: 6,000
  • Navy Pier Summer Fireworks
    Wednesdays and Saturdays Memorial Day – Labor Day weekends
    Projected attendance: 45,000 per event (1,400,000 total)
  • 4th of July Fireworks
    Tuesday, July 4 2017
    Projected attendance: 150,000
  • Navy Pier Celebrates Hispanic Heritage
    September 10
    Projected attendance: 1,000
  • Halloween at Navy Pier
    Tuesday, October 31 2017
    Projected attendance: 35,000
  • Winter WonderFest
    December 2017 – January 2018
    Projected attendance: 300,000
  • New Year’s Eve Midnight Fireworks
    Sunday, December 31
    Projected attendance: 75,000

*all events and details subject to change

Experiential Marketing

Extend your brand’s reach at Navy Pier! With an average daily attendance of nearly 25,000 and peak daily attendance of nearly 100,000, Navy Pier welcomes Chicagoans and worldwide visitors 363 days a year.

We can identify spaces where you can promote your brands, products and services with maximum impact in a high-traffic location. Previous activations have included vehicle displays, food sampling, make-up and hair styling, TV show launches and promotions, new product launches, art installations and more. We can accommodate all types and sizes of mobile marketing displays. We can also complement your experiential marketing efforts with customized packages that can include Navy Pier’s digital assets.

Contact us today and see how we can help you best achieve your initiatives.

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